After Every Market

Market Journal

Weather, sell-through, best sellers, and the small surprises worth remembering next time.

Ferry Building Farmers Market

Jul 11, 2026

Warm, clear, light breeze · 3,200 attendance · $1,840.00

Best seller: Brown Butter Peach Madeleines

Biggest surprise: Sold out of Golden Hour Petite by 10:30am

What worked: Leading the table with the madeleine display drew people in immediately

What didn't: Ran short on sample cups by mid-morning

Next time: Double the madeleine batch, bring more sample cups